Whether it plays go, drives cars or learns to speak, artificial intelligence (AI) is now everywhere, benefitting a wide range of industries. Like many others, the media industry has already been radically changed by the rise of the internet and new technology. It is thus all the more logical to reflect on what's coming next, and there's no doubt that artificial intelligence will play a significant role. I was at MaddyKeynote 2021 to discuss this topic with two professionals of the industry, Guillaume Doret, CEO of Synchronized, and Arnaud Maupin, director of innovation at Group TF1. According to Guillaume Doret, AI provides cable news channels with a tremendous opportunity to index and monetize their video archives.